By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world’s most significant industry show in Las Vegas high-end jets are luring purchasers with their smooth shapes, plush cabins - and increasingly, their use of alternative fuels.

Fuel manufacturers and jetmakers are keen to display unique kinds of air travel fuel considered less damaging to the climate, from used cooking oil to the definitely less glamorous meat waste.

Business jet operators, like airlines, have bowed to ecological pressure on air travel and devoted to halving carbon emissions by 2050 compared with 2005.

Their hope is that embracing sustainable fuel to suppress emissions might make organization jets more attractive to environmentally conscious purchasers - specifically corporations dealing with questions over sustainability from investors or green project groups.

The schedule of less polluting private jets might likewise spare the rich and famous the negative publicity experienced by Britain’s Prince Harry and his other half Meghan over a current private jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.

The latest waste-based fuels include “fats, grease and oils that are byproducts of the food industry,” stated Bryan Sherbacow, primary commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by .

“All of our product is inedible.”

Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other sustainable fuel blends expected to be pumped at the show.

FLIGHT SHAMING

Private jets represent less than 0.1% of total yearly carbon emissions globally, however can produce, usually, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has defended his periodic use of private jets to guarantee his household’s security, and has actually said that on the unusual celebrations he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his schedule have actually added fresh challenges for a market already aiming to validate its contribution to cutting corporate expenses.

“Incidents of flight shaming including making use of private jets are regrettable when you think about that our industry has delivered fuel performance enhancements of 40% over the previous 40 years,” said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will assist the industry make inroads with corporations and wealthy buyers. According to market information, billionaires just have a 19% company jet ownership rate.

But even an image transformation - with jets sporting sticker labels like “this airplane flies on renewable fuels” and organisers adding alternative fuel pumps for going to planes - is unlikely to please all critics at the Oct 22-24 luxury jet occasion.

Environmentalists and some analysts remain skeptical that biojetfuels, usually blended 50-50 with kerosene, will make a significant impact on public perceptions about luxury travel.

“No quantity of jatropha curcas or Brazil-nut fuel can make business jets look eco-friendly,” stated air travel expert Richard Aboulafia.

Demand from company jet operators for eco-friendly fuels now far surpasses supply and their interest could drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, might expand production as much as 150 million gallons by 2022.

Corporate charter business and experts are also seeing more interest from clients who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a corporate jet usage research study his business just recently finished for a Fortune 500 business.

“At the end of the day, I think that price, expense per hour, variety, speed and efficiency, that’s still the (sales) chauffeur. But I believe individuals are ending up being more conscious of the sustainability of operations and how it impacts the world.” (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)